Advertising display apparatus



Nov. 4, 1930. .1. LASHENICK ADVERTISING DISPLAY APARATus Filed Aug. 4, 1928 I Patented Nov. 4, 1930 UNITED STA ADVERTISING DISPLAY 4 arrana'rus Application filed August 4, 1 92s.; seri'aino. 297,484.

This invention relates to advertising devices, and has among its objects the production of an inexpensive sign inwhich advertising matter upon a moving band or film may be displayed in continuous series and illuminated by sunlight or natural light to pro du ce an effect similar to that resulting from the employment of artificial light.

Other further, and more specific objects of this invention will become readily apparent to persons skilled in the art from a consideration of the following description when taken in conjunction with the accompanying drawings wherein:

Fig. 1 is a perspective View of my device, showing the appearance of the characters on the film at the top of thedevice and-the reflected images appearing in front of the device.

Fig. 2 is a vertical cross-section of the apparatus shown in Fig. 1.

I Fig. 3 is a cross-section along the line 33 of Fig. 2 viewed in the direction of the arrows.

Fig. 4 is a cross-sectional view illustrating a modification of the construction shown in Fig. 1, wherein provision is made for extra rollers so as to permit the employment of bands or films of increased length. 3P Referring to Figs. 1,- 2 and 3, the apparatus comprises a casing or cabinet 1 having the top window 2 and the exhibiting front window 8. A mirror 4 is positioned within said. casing in angular relationship, preferably at 45, to the top and front windows of the casing. A plurality of rollers 5 are supported within this casing and over these rollers an endless band or film 6 is trained. The arrangement of the rollers 5 within the casing is preferably such that the film maybe readily removed by slidinglongitudinally from said rollers. I

This band or film 6 is preferably made of celluloid and cemented at the ends to form or film is either entirely impervious to'light rays or is less pervious than the designs or lettering thereon. body of the band may be the portion having greater permeability to light rays than the anendless sheet, and the body of this band However, if desired the lettering ordesigns. By either of thesear- .range'ments, as light is passed through the v topwindow' an image of the-lettering or design on thisband will be'refiected from the mirror 4 through dow 3. i p r Theroll-ers -5 aredriv'en by a suitable form. of motive powersuch as a 'clo'ck or electric motor, but I'prefer to usean electric motor 7 which is connected to one of therollers 5 by means of a'beltXS. As these'rol lers revolve,the band-6 is moved endlessly past the top window 2 and a continuous display of the advertising matter on thisfilm is exhibited through the front window'8. I

Inorder-t'omaintain theband or film6 in a smooth condition and-to prevent sagging 'and distortion, I provide the transparent supportingmember-S) I prefer to make'this supporting member- 9 of gl'asswhi'ch has 1:

high transmissive power for sunlight and this glass of anycolo'ration may be employed 'to meet theineeds and'fancies of the users.

"The" supporting m'mber 9 serv'es'to keepin I smooth horizontal position the portion of the filinpassing the window 2. Also, in order tomaintainthe-film in taut condition throughout its entire length, I have provided the'roller 10'whichbears against theside "end of the pivoted arm 12-. This roller 10 'is brought into and out of engagement with the film 6 by means of the'bolt l 'and nut 14. 1 preferably usea spring 15 toconnect "the rod 13130 the "arm *12-as this permits the roller 10 to yield whenever the portion of 'thefihn at which "the ends are joinedfpasses "over this roller 10, thusafiiording smooth passage'of the film while the taut condition is' mai'n'tained. V I i The rollers 5" revolve about shafts sup ported by any suitable framework 16 which are connected to thefbodyof the casing 1. The arrangement of "rollers sliouldlbe such as tof admitof the free passage of the film pastthetop wind0W 1,-and in'the constructionfshowninFig.2tl1e'film passes by the top window 2 down one side of the mirror then below the mirror and up the otherside of the mirror.

the front exhibiting win- 5 In the modified construction shown in Fig. 4, Ihave provided additional rollers 5 which permit the use of films of greater length than in theconstruction shown in Fig. 2. The number of these extra rollers may be increased to meet the particular needs and requirements since these extra rollers. 5 and the part of the film trained about these rollers are beyond the mirror and the exhibiting portion of the apparatus.

The present invention is not limited to the specific details set forth in the foregoing examples which should be construed as il-' lustrative and not by way of limitation, and in view of the numerous modifications which may beefiected therein without departing from the spirit and scope of this invention, it is desired that only such limitations be imposed as are indicated in the appended claims. 7 i

I claim as my invention:

1. In an advertising display apparatus, a casing having a compartment at each end and a middle compartment with a top window, a front exhibiting window and an in ner mirror angularly disposed to and facing said windows, rollers within each end compartment, an endless band with advertising matter thereon trained over said top window and over the rollers disposed in each of the end compartments, means for efi'ecting movement ofsaid band over said rollers and adjacent to the top window, salcl' arrangement of band, mirror and windows constituting means for allowing natural light to pass through the upper wlndow and be reflected by said mirror through the front window and thereby display a replica of the advertising matter on said band in said front window. r

2. In an advertising display apparatus, a casing having a compartment ateach end and a middle compartment with a top window, a front exhibiting window and an inner mirror angularly disposed to and facing said windows, rollers within each end compartment, an endless band with advertising matter thereon trained over the rollers disposed ineach of the end compartments and passing through the walls of said middle compartment adjacent to the top window and above said mirror and also passing through the end walls of said middle compartment and below said mirror, a transparent supporting member disposed" immediately beneath the path of travel of said band near the top Window for supporting said band in smooth horizontal position, and neans for maintaining said band in taut condition while moving over said rollers.

In testimony whereof I' afiix my signature.

JOSEPH LASHENIGK. 

